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103 5th Ave 3rd Floor New York, NY 10003

905 5th Ave #1C New York, NY 10021

212.535.COOL (2665)

The Welcome Side Effects of National Zoom Meetings

When coronavirus swept across the world in early 2020, it upturned our social and professional lives. It had far-reaching effects most people couldn’t have predicted, including our near-complete reliance on remote working and the growing obsolescence of traditional office environments. However, our reliance on video conferences for social and professional interactions led to another interesting side effect—a heightened demand for plastic surgeries and other cosmetic treatments.

The demand for cosmetic surgery skyrocketed, inadvertently kicking off a trend now being called the “Zoom Effect.” Now that most people are staying indoors and avoiding social gatherings anyway, they’re taking advantage of the current situation to handle pesky cosmetic issues, such as wrinkles, facial asymmetries, etc. Coolspa Founder and Medical Director, Dr. David Rapaport, was recently quoted in an article for Ladders in which he explained the factors driving the Zoom Effect, and which we wanted to share with our many patients.

Mental Health and Wellness

When people hear about the Zoom Effect and the increasing demand for cosmetic treatments during a pandemic, they often think the demand comes from risk-takers. But that assumption contradicts the ground truth. According to Dr. Rapaport, “these people by and large are not risk-takers. On the contrary, they are generally extremely careful and making great efforts to remain safe during the pandemic. I’ve had countless patients tell me that they are only leaving home for absolute necessities such as essential outdoor shopping and doctor’s appointments.”

The words “absolute necessities” are interesting and crucial because they highlight how many patients seek cosmetic treatments these days—not as a frivolous or superfluous endeavor but as a necessity. Patients opting for cosmetic treatments see them as essential for their overall mental health and wellness. If you’re stuck at home looking at your own face on an HD video camera that amplifies all your flaws, it makes sense to look after your facial appearance and do something that makes you feel better in these trying times.

Changes in Spending Habits

One of the pandemic’s biggest impacts has been that people haven’t had many avenues for discretionary spending in the past year. As such, people who still have active sources of income now have financial reserves that they would have otherwise spent on clothes, travel, concerns, restaurants, theatres, etc. According to Dr. Rapaport, “this all leaves people who do continue to have income with limited outlets for spending,” giving rise to the recent boom in cosmetic surgeries.

Masks & Recovery Times

Dr. Rapaport identifies masks and stay-at-home culture as two other reasons for the recent boom in cosmetic surgery. Since people don’t have to go to offices or socialize, they can comfortably opt for plastic surgeries involving weeks-long recovery periods, such as facelifts and neck lifts. They can comfortably recover at home without having to account for their whereabouts. The culture of wearing masks has also increased demands for cosmetic treatments that affect the lower face. Dr. Rapaport identified two specific procedures to have seen an increase in demand: “these include lip fillers as well as fillers to the marionette folds under the mouth and treatments to tighten the skin of the jawline and neck such as Morpheus8.”

If you’re feeling self-conscious about your face or body, now’s the perfect time to get the modifications you’ve always wanted. You can schedule an appointment with Dr. Rapaport to discuss your treatment options.

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RETURNING TO PATIENT CARE AS USUAL, ONLY BETTER!

We are excited to announce that as of June 8th, 2020, our office will be open for ALL appointment types including Cosmetic Injectables, CoolSculpting, CoolTone, Morpheus8, miraDry, Skincare services, and more!

During this time, we are still encouraging virtual consultations & follows up as an initial step prior to an in-person appointment. We are requesting that established patients virtually consult/review their treatment plans with one of our physicians or medical aestheticians in advance of their scheduled treatments/procedures. We will be providing you with specific procedure-related instructions prior upon scheduling. If you left a deposit for a treatment and have not yet been contacted by our staff, please call, or e-mail our office so that we may get you scheduled.

The Coolspa team has been working diligently to get our office prepared for our re-opening. Our main priority is the health and safety of our patients and staff. Thank you for following our guidelines and being so patient. See below for our re-opening guidelines:

  1. Please take the time to thoroughly read and complete our updated Appointment Policies, COVID-19 Patient Protocols, ASAPS COVID-19 Consent, and COVID-19 Patient Screening Questions. These forms will be sent via email and must be completed prior to your appointment. This will help to screen patients and ensure social distancing in the office.
  2. When we contact you, please let us know if you are or have been sick in the last 3 weeks, have been in close or prolonged contact with anyone who has been sick during that time, or have travelled outside the United States, or have returned from the following states within the last 14 days that have been added to the high covid risk government list including Alabama, Arizona, Arkansas, Florida, North Carolina, South Carolina, Texas, and Utah. Specific symptoms of COVID-19 may include fever, cough, loss of sense of smell and taste, chest pressure, or shortness of breath.
  3. Alert us if you have any other health problems that make you more susceptible to developing COVID-19 or are at increased risk. Although our office has implemented additional measures to keep you safe during this time, we encourage you to consult your primary care physician for further instructions on how to remain safe. Typically, patients over age 65 who also have respiratory ailments, heart disease, hypertension, diabetes, or are immunocompromised are at greater risk.
  4. Medication refill and product requests: Routine requests for medication refills must be requested electronically through your pharmacy. Should you need to purchase skin or haircare products and would like them mailed to you, please e-mail Concierge@Coolspa.com or phone us at 212-249-4990.
  5. We ask that you come alone to office visits, if possible. To limit exposure and practice social distancing, we are doing our best to minimize the number of people in the office at one time. If you require someone to accompany you to your visit, he/she will need to be with you at all times throughout the duration of your appointment or they will be asked to wait outside.
  6. Please make sure to bring a mask with you to your office visit. If you do not have a mask, we will provide one for you. 
  7. Please abstain from handshake greetings and keep a “social distance” of 6 feet or more from other individuals when in the office whenever possible. 
  8. As soon as you enter the office you will be asked to use hand sanitizer provided to you upon arrival and departure from the practice. Coat both the front and back of your hands and wrists and let them air dry. Wash your hands often with soap and water for at least 20 seconds and avoid touching your face.  
  9. Please reply to all email and texts that we send you. We are working with limited personnel and resources, so responding to these messages will enable us to keep in touch with you safely. 
  10. We will provide ongoing care remotely using telemedicine. Our telemedicine system will allow us to speak with you, evaluate your face/body/breasts, prescribe treatment, and/or give you advice. We will be contacting you about your existing appointment to determine whether a virtual or in-person appointment is best. 
  11. You can obtain good and reliable information about local conditions regarding the pandemic at https://coronavirus.health.ny.gov/home. 

For any questions and/or concerns, please call our office at 212-249-4990 or email us at Concierge@Coolspa.com. We know each of you are eager to get back to your treatment regimens, so we will be extending our hours to accommodate everyone as best we can while maintaining health & safety protocols!

We thank you for your continued support & confidence in Coolspa and our staff the past few months. We look forward to welcoming you back to our office!

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